Xpeng’s Global Ambitions: Mass-Market Mona Brand Eyes 2026 Launch
Chinese electric vehicle maker Xpeng is accelerating its push beyond China — and this time, it’s betting big on affordability. CEO He Xiaopeng confirmed in an interview with CNBC that the company plans to launch its Mona brand overseas as early as 2026. The Mona brand debuted last year in China with the Mona M03 coupe , priced at just under $17,000 — a clear signal that Xpeng wants to compete not only with Tesla but also with established automakers like BMW, Mercedes, and Volkswagen , who are racing to protect their turf in Europe. 🌍 Why Europe? Europe has become ground zero for the EV wars. While Tesla’s sales are slipping , Chinese brands like BYD are gaining traction. Xpeng, which first entered Europe through Norway in 2020, has already expanded into Germany, France, and more. The company had aimed to be in 60 markets by the end of 2025 — a target it claims it has already achieved ahead of schedule. ⚡ Mona: EVs for the Mass Market Unlike Xpeng’s higher-end P7 and G...