🎭 Influencers in China: From Fame to “Game Over”

 

🚨 What Happened?

China just swung its Iron Fist at the influencer world.
👉 KOLs & KOCs (influencers + sellers) who lied, faked, or cheated got deleted from the internet.

📈 The Rise of Influencers

  • A booming $13.8 billion market (2023).

  • Over 750 million livestream viewers—almost the whole population of Europe.

  • Livestream shopping = $690 billion in sales.
    ➡️ Basically, livestreaming was the new Olympics.

😬 The Scandals

Some influencers forgot that “fame = microscope.”

  • 🍅 Sold tomato snacks… without tomatoes.

  • 🥮 Lied about mooncakes’ origins.

  • 💸 Evaded taxes → fined millions.

  • 🎭 Faked poverty to win sympathy and sales.

  • 🙈 Others banned for “indecent” content.

🔨 The Crackdown

Authorities + platforms said: “Enough!”

  • ❌ Deleted accounts overnight.

  • 📜 New rules for livestream approval.

  • 💼 Platforms (Douyin, Weibo, Taobao, etc.) held accountable.
    ➡️ Whole influencer empires vanished faster than a TikTok trend.

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