Mercedes Design Chief Gives Straight-Up Opinions on Audi and BMW at Munich Auto Show 🚗🔥

 Move over, polite car execs—Gorden Wagener, Mercedes’ design wizard, just threw shade bigger than a G-Class SUV. At the Munich Auto Show, he didn’t just sip champagne and smile—he roasted Audi and BMW on the spot.

Vision One-Eleven concept - Mercedes

Audi Concept C? Straight Outta 1995.

Wagener’s words: “It looks like it was designed in 1995. Too familiar, not enough tech.” Ouch. Basically, he’s saying Audi’s interior is like wearing dad jeans—comfortable, sure, but not exactly cutting-edge.

And the screen? Tiny. Wagener says: “Small screens = small car vibes.” Translation: if your screen can fit in a sandwich, your luxury cred just got toasted.

BMW Neue Klasse / iX3? Confusing AF.
Floating 17.9-inch infotainment screens, 3D HUD, multi-dimensional displays… sounds cool, right? Wagener disagrees: “Too far, hard to read, distracting. You need another device to operate it. That’s why they added a touchscreen anyway.” Basically, BMW built a spaceship dashboard, but forgot to make it user-friendly.

Mercedes flexes:
Meanwhile, Mercedes is over here like: “Screens? We go BIG or go home.” The MBUX Hyperscreen stretches 39.1 inches across the GLC EV dashboard. Big enough to land a small plane on. Even their AMG GT XX, more performance-focused, still looks sleek with a 10.25-inch cluster and 14-inch infotainment screen.

Takeaway:

  • Audi: Minimalist, calm, maybe a little nostalgic for the 90s.

  • BMW: Futuristic, confusing, and slightly overcomplicated.

  • Mercedes: Big, bold, and not afraid to tell competitors they’re playing in the minor leagues.

Mercedes GLC EV, BMW iX3, and Audi Concept C

Wagener’s advice? If it’s not huge, smart, and visually stunning, it’s basically stuck in 1995. And honestly… we’re here for the drama.

So next time you sit in a car at the auto show, remember: it’s not just about horsepower—it’s about throwing shade like a true design boss. 😎


Related post: The New Porsche 911 Turbo S (992.2) – A Hybrid Icon Rewriting Performance

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