Why Humans Enjoy Watching Others Fail
Why do we slow down to watch a car crash? Why do viral videos of public fails rack up millions of views? And why - if we’re honest do we sometimes feel a quiet spark of satisfaction when someone else messes up?
This feeling has a name. In psychology, it’s called schadenfreude, the pleasure we get from another person’s failure. It sounds cruel, but it’s deeply human. And it’s been with us far longe than social media.
At its core, schadenfreude is about comparison. Humans are social creatures, constantly measuring where we stand. When someone else stumbles, our brain reads it as information: I’m not doing so badly after all. That tiny boost of relief activates the same reward circuits linked to pleasure and reassurance. It’s not happiness at their pain - it’s comfort about our own position.
There’s also fairness at play. When powerful, arrogant, or successful people fall, the reaction is often stronger. Our brains are wired to crave balance. Seeing someone “too high” come down feels like justice restoring order. That’s why celebrity scandals spread faster than good news. It’s not envy, it’s the brain correcting what feels unfair.
Then there’s social bonding. Laughing at failures together memes, bloopers, awkward moments creates connection. Shared reactions signal belonging. It’s a quiet message that says, We’re human too. We mess up. You’re not alone.
But here’s the uncomfortable truth: the brain doesn’t clearly separate empathy from entertainment. When distance is added screens, strangers, edited clips, the emotional cost disappears. We consume failure safely, without consequences. That’s why online humiliation can feel funny, even when it wouldn’t in real life.
Still, schadenfreude isn’t evil. It’s a signal. It tells us where we feel insecure, what we envy, and what we think is fair. The danger isn’t feeling it, it’s staying there.
Because the same brain that enjoys watching someone fall is also capable of deep empathy. And the moment failure stops being distant - when it looks like us the pleasure vanishes, replaced by understanding.
Maybe that’s the real lesson. We don’t watch others fail because we’re cruel. We watch because it reminds us we’re human. And sometimes, seeing someone else stumble helps us feel steady, until we realize we’re all walking the same fragile line.
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