Apple Q3 2025 Revenue: iPhones Still Pay the Bills, but Services Are the New Boss

 Apple isn’t basically an iPhone company with some fun side hustles. iPhones alone brought in a jaw-dropping $44.6 billion—that’s more than the GDP of some small countries. If Apple were a restaurant, the iPhone would be the all-you-can-eat buffet keeping the lights on.



But wait—Services (App Store, iCloud, subscriptions, etc.) are flexing hard with $27.4 billion and a 13.3% growth rate. Translation: Apple makes billions just because you forgot to cancel that iCloud storage upgrade.

Meanwhile:

  • Macs are thriving like a nerdy kid who finally hit puberty—$8B, up 14.8%.

  • iPads (-8.1%) and Wearables (-8.6%)… well, let’s just say people realized they don’t need a new watch every year, and iPads are still that awkward middle child between iPhone and Mac.

The takeaway? Apple is still the iPhone company, but Services are quietly becoming the cool kid in class. And if you ever doubted Apple’s ability to squeeze money out of thin air, remember: $27.4B of their revenue came from… software, subscriptions, and vibes.

Apple sells iPhones, charges you for cloud storage, and sprinkles in some Macs. iPads and Watches? They’ll survive, but nobody’s writing home about them.


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