Google’s Net Zero Promise Just Pulled a Houdini?

 From Bold Pledge to Quiet Edit

Back in 2020, Sundar Pichai promised Google would hit net zero emissions by 2030. Big words, green vibes, a CEO in a lush garden — the works.

Fast forward to 2025: if you visit Google’s Sustainability page, you’ll notice something’s missing. The loud-and-proud “Net Zero” section? Poof. Gone. Replaced with a polite focus on “Energy.” Think less champagne, more sparkling water.


Why the Vanishing Act? 🤔

Because AI is hungry.

  • In 2024, Google’s emissions hit 11.5 million tons of CO₂e, a 51% jump from 2019.

  • Their data centers now chew through 32.2 TWh of electricity — about the same as Ireland.

  • Even a single Gemini AI query burns 0.24 Wh, the carbon equivalent of watching TV for 9 seconds.

AI might feel magical, but it’s got a hefty power bill.

Google’s New Tone: From “We Will” to “We’ll Try” 

Google insists they’re still committed. The catch? Net Zero is now framed as a “moonshot” — aspirational, not guaranteed. It’s like saying, “We’ll definitely get abs… someday.”

Meanwhile, Microsoft and Amazon keep Net Zero front and center. Google, on the other hand, seems torn between:

  • 🟢 Signing massive renewable energy deals (wind, hydro, geothermal).

  • ⚡ Building AI data centers faster than a Minecraft player stacks blocks.

So, Should We Worry?

Not panic. But this is a reality check. The clash between climate pledges and AI’s energy appetite is here — and Google just admitted it’s not an easy fight.

Their “most ambitious decade ever” is still alive, just with a few more asterisks and fine print.

💡 Takeaway: Google hasn’t abandoned Net Zero — it’s just hiding the goal behind the curtain while juggling AI growth. The magic trick now? Figuring out how to make both happen.


Related post: Google and Shein Hit with Record-Breaking Fines in France Over Cookie Violations

 Canada’s National Observer


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