Xpeng’s Global Ambitions: Mass-Market Mona Brand Eyes 2026 Launch

 Chinese electric vehicle maker Xpeng is accelerating its push beyond China — and this time, it’s betting big on affordability. CEO He Xiaopeng confirmed in an interview with CNBC that the company plans to launch its Mona brand overseas as early as 2026.


The Mona brand debuted last year in China with the Mona M03 coupe, priced at just under $17,000 — a clear signal that Xpeng wants to compete not only with Tesla but also with established automakers like BMW, Mercedes, and Volkswagen, who are racing to protect their turf in Europe.

🌍 Why Europe?

Europe has become ground zero for the EV wars. While Tesla’s sales are slipping, Chinese brands like BYD are gaining traction. Xpeng, which first entered Europe through Norway in 2020, has already expanded into Germany, France, and more. The company had aimed to be in 60 markets by the end of 2025 — a target it claims it has already achieved ahead of schedule.

⚡ Mona: EVs for the Mass Market

Unlike Xpeng’s higher-end P7 and G6, the Mona brand is designed to be mass-market friendly, with aggressive pricing and broader appeal. That makes it a potential disruptor in Europe, where local automakers have struggled to deliver affordable EVs at scale.

🏭 Tariffs, Factories, and Europe’s Dilemma

The big challenge? The European Union’s tariffs on China-made EVs. This has pushed Chinese carmakers, including Xpeng, to consider building factories in Europe. While He Xiaopeng hasn’t confirmed a timeline, it’s clear that local manufacturing could become key to Xpeng’s long-term success overseas.

🦾 Beyond Cars: Robots and Acquisitions

At the IAA Mobility auto show in Munich, Xpeng showcased not just cars, but also its humanoid robot, “Iron.” The move underlines the company’s ambition to position itself as more than just an automaker.

Meanwhile, at home in China, competition remains brutal. With prices falling and regulators warning about “involution” (cutthroat competition), consolidation seems inevitable. He Xiaopeng openly said Xpeng is open to acquisitions, potentially snapping up smaller EV startups or even manufacturing companies.

The Road Ahead

With Mona’s global launch in 2026, Xpeng is clearly doubling down on its two-pronged strategy:

  • Premium models (like the Next P7) to take on Tesla and Europe’s luxury brands.

  • Affordable Mona cars to win over mass-market buyers worldwide.

If successful, Xpeng could not only expand its global footprint but also reshape the EV battlefield — forcing rivals in Europe and beyond to rethink both pricing and innovation.

In short: 2026 could be the year Xpeng goes truly global — with a Mona makeover that could change the face of affordable electric mobility.

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